The Crystal Goblet: Sixteen Essays on Typography
Beatrice Warde
The Sylvan Press
Year
1955
Text author
Beatrice Warde
The essay was first delivered as a speech, called Printing Should Be Invisible, given to the British Typographers' Guild at the St Bride Institute in London, on October 7, 1930. Like many of Warde's other writings, the essay was written with the intent to be spoken before printed, as she carefully considered the invocations of voice, presence, and personal connection while reading aloud.
The essay is notable historically as a call for increased clarity in printing and typography. It is now significant as a common reading in the study of typography and graphic design. The essay has been reprinted many times and is a touchstone for the concept of "clear" typography and the straightforward presentation of content.




